Hafnarfjörður
The Hidden Gem by the Harbor.
Hafnarfjörður is a vibrant seaside town just 15 minutes from downtown Reykjavík and about 30 minutes from Keflavík International Airport, making it a perfect first or last stop on your Iceland adventure.
Built on centuries-old lava fields, Hafnarfjörður has a rich history dating back to the 14th century and was once one of Iceland’s most important trading ports. Today, it's known for its colorful houses, scenic harbor, friendly atmosphere — and its strong connection to Icelandic folklore. Locals say it’s home to hidden people and elves, and many believe they still live in the lava rocks around town.
With cozy cafés, unique shops, public art, and beautiful walking paths through lava landscapes, Hafnarfjörður is a perfect blend of nature, culture, and myth — all within easy reach of the city and the airport.
Need to stock up?
Grocery stores
Fjörður Minimarket, located right inside the shopping center, has all the essentials. Just a 4-minute walk away, you’ll find Nándin – a lovely local shop offering organic, plastic-free products straight from the farmer. And if you're looking for a budget-friendly grocery run, Krónan and Bónus are only a 15-minute walk from the hotel. Iceland is open 24/7 and is about 20 min walk from the hotel.
Dont feel like cooking?
Restaurants
You’ll find plenty of
great restaurants within walking distance of the hotel — including
The Viking Village, RIF Restaurant,
Krydd,
Tilveran,
Kebab Fjörður, A. Hansen, VON and Sydhavn.
Start your day right with something fresh from one of the many nearby bakeries. Whether you're after warm bread, flaky pastries, or a good cup of coffee, you’re in luck. Kökulist (right inside the shopping center), Barbara, Norðurbakkinn and Brikk are all within a 5-minute walk from the hotel.
Looking for Local Shops?
Shopping
The hotel sits right above Fjörður shopping center, where you'll find a variety of stores, handy services like an ATM, salons, and barbers—everything you need just steps away. Just outside, Strandgata is lined with unique local stores, boutiques, and specialty shops you won’t find anywhere else. Perfect for browsing, gift hunting, or just soaking up the local vibe.
Want to grab a drink?
Bars
Right in the heart of town, you’ll find three unique bars to suit your mood. Chill out in a historic Ægir, once part of the fishing industry, for a cozy, authentic atmosphere. If you’re feeling lively, head to the karaoke bar, Shots bar to sing your heart out. Or enjoy a smooth transition from coffee by day to cocktails by night at the local coffee bar, Barbara. For something a little different, take a 15-minute stroll to Ölhúsið, a spot known for darts and live music on weekends — perfect for a fun night out.
How’s the Public Transport?
Getting Around
Out side the shopping center, Fjörður is on of the key hub for Strætó bus lines, making it easy to catch a ride almost anywhere in the capital area. With many routes passing through, you have quick and convenient connections to Reykjavík city center and BSÍ bus terminal. Plus, the Flybus stop at the Viking Village is just a 4-minute walk from the hotel—perfect for easy transfers to and from Keflavík Airport.
Want to Explore Nature Nearby?
Hiking
Hafnarfjörður is full of beautiful trails, from easy coastal walks to lava fields and mountain views. Hike up Helgafell for stunning panoramas, or enjoy a peaceful walk around Hvaleyrarvatn lake. The Strandstígur coastal path offers a relaxed walk through the harbor and old town, perfect for all ages. Most trails are just a short drive or walk from the hotel—ideal for a breath of fresh air during your stay.
For more things to see and do in Hafnarfjörður, head over to the town’s public website.
